The Basement Files » Adam Wright

Rock & Roll: The Wheelchair Curling Story (Transcript)

Adam Wright — Wed, 24 Mar 2010 20:27:31 +0000

On cam Intro

Close-up: Rocks hitting each other

Wide Shot: Conference/Welcome room

Sound-Up: Experts Talking

Rolling Shot: Entering Ice Area

Experts showing us how to throw the rocks

Close-Up: Rock sliding on ice

Shot: Adam watching experts.

“Warm Up” Montage

Sound Up: “Eye of the Tiger” by: Surivor

Shot: Adam rolls on the ice, interrupted by someone grabbing his coffee

Medium Shot: Adam lining up first shot

Close-up: Rock sliding

Shot: Adam takes shot #2

Shot: Other people trying out

Q&A: Hal Miller

Shots: Rocks #3,#4,#5

Shot: Victory Lap!

Stand-up: Adam talking to camera

Shots: Other people trying

(Q&A Mike Fitzpatrick)

Closing Shot: Rocks hitting.

I’m at the Fredericton Curling Club. Today, the Canadian Paraplegic Association NB is hosting a wheelchair curling clinic to teach this sport to newcomers. And I took it upon myself to wheel-up to the challenge.Do I have the stones for this sport? Let’s find out.We were first all gathered and welcomed to the event by two special guests. Michael Fitzpatrick and Laughie Rutt are on the Nova Scotia Provincial Wheelchair Curling team.

Before we got to hit the ice, the experts gave us a crash-course of the sport. They showed us the equipment we’ll be using, and how to use them.

As I rolled into the ice area, the temperature dropped drastically. But seeing that Ice got my palms sweaty.

I watched carefully from the sidelines as the experts showed us how it was done. With his stick hooked on the rock, he pushes it with all his strength. And there it goes, gliding down the ice.

After watching the experts, I was ready to show them what I got.

But first, I had to warm up.

Now I was pumped up! I was ready! It’s time to kick some… (Interrupted).

Ok, NOW I’m ready!

I rolled up to the rock and got into position. The ice looked a lot bigger sitting there. I measured up the rock, aimed, and released my first shot.

After my first shot, I realized that getting the rock all the way down the ice was harder than it looked. So I changed my strategy.

What I lacked in distance, I made up for it in accuracy apparently.

I was only one of the many trying this sport out for the first time.

After every shot, I could tell I was getting the hang of this.

Look at that beautiful cluster of rocks.

Not bad for a first-timer I thought. Unfortunately my victory-lap was cut short. Of course, I stayed modest and classy afterwards.

The Canadian Paraplegic Association of N.B. helps people with physical disabilities get involved with the community, including sports. And this event helped introduced wheelchair curling to some who never heard of it before.

Mike Fitzpatrick: “…”

Who knows, maybe there’s a future Paraolympian on the ice today.

For STU Journalism, I’m Adam Wright.

Rock & Roll: The Wheelchair Curling Story

Adam Wright — Tue, 16 Mar 2010 19:51:22 +0000

The Canadian Paraplegic Association NB held a wheelchair curling clinic to teach and promote this sport to newcomers. And STU’s own Adam Wright took it upon himself to wheel-up to the challenge. Does he have the stones for this sport?

Read Transcript Here

2010 STU Revue – Concert For Kofi

Adam Wright — Mon, 22 Feb 2010 19:24:36 +0000

The 2010 STU Revue took place recently, with all proceeds going to STU Graduate Kofi. Alex Solak and Adam Wright has more on this story.

(Transcript)- Pepsi Ad-Less During Super Bowl

Adam Wright — Thu, 11 Feb 2010 18:05:40 +0000

(Note: The dialogue (bolded) will be done by Colin Hodd. Whatever is in Italic is Adam’s part.)

Super Bowl Sunday

It’s more than just a football game. There’s the Half-Time Show, the parties, the food, the friends.

The “ friendly” Bets

But there’s one reason why many people tune in year after year…

Cheerleaders?

The commercials!

In fact, according to an online survey, more people could name their favourite Super Bowl commercial than the winner of the game itself last year.

Who did play last year?

That’s why the Super Bowl is the biggest day of the year for advertisers. Companies like Budweiser, Nike, and McDonald spend millions of dollars each year on ad space to take advantage of the mass audience.

However with the economy crisis, advertisers are tightening their belts on spending. CBS has even lowered the prices of their ad-spaces to attract advertisers.

ONLY $2.5 mil – $2.75 mil for 30 seconds

This year, there was one notable name missing during the game. For the first time in 23 years, Pepsi will not airing commercials during the Super Bowl. The company who has spent over $250 Million in Super Bowl ads over two decades stated that they are focusing on a new strategy.

Move to 10 pm ET on Weekdays?

Instead of buying ad-space during the game, they are investing on online ads. They want to focus on the younger demographic with social networking sites like Facebook and Twitter. Pepsi has also invested on interactive campaigns online, which will get people involved they say. But will this new strategy work?

Coke-Cola says “Yes!”

Advertising experts say that pulling out of the Super Bowl is a big risk, but with Pepsi being #2 in the soft-drink market, they can afford to gamble. With online marketing relatively cheaper, and reaches a wider audience, this could very well be the future of advertising.

Who knows, The Super Bowl ads on TV might be disappearing in the next few years.

Just like Half-Time Show Performers under 60 years old

(Thank You Janet Jackson!)

For STU Journalism, we send it back to Basement Tapes.

Pepsi Ad-Less During Super Bowl

Adam Wright — Thu, 11 Feb 2010 17:57:31 +0000

For the first time in 23 years, Pepsi did not air any commercials during this year’s Super Bowl. But why? Adam Wright and Colin Hodd have more.

(Read transcript here)