(Transcript)- Pepsi Ad-Less During Super Bowl

 

 

 

(Note: The dialogue (bolded) will be done by Colin Hodd. Whatever is in Italic is Adam’s part.)

 

Super Bowl Sunday

 

It’s more than just a football game. There’s the Half-Time Show, the parties, the food, the friends.

The “ friendly” Bets

 

But there’s one reason why many people tune in year after year…

Cheerleaders?

 

The commercials!

 

In fact, according to an online survey, more people could name their favourite Super Bowl commercial than the winner of the game itself last year.

 

Who did play last year?

 

That’s why the Super Bowl is the biggest day of the year for advertisers. Companies like Budweiser, Nike, and McDonald spend millions of dollars each year on ad space to take advantage of the mass audience.

 

However with the economy crisis, advertisers are tightening their belts on spending. CBS has even lowered the prices of their ad-spaces to attract advertisers.

 

ONLY $2.5 mil – $2.75 mil for 30 seconds

 

This year, there was one notable name missing during the game. For the first time in 23 years, Pepsi will not airing commercials during the Super Bowl. The company who has spent over $250 Million in Super Bowl ads over two decades stated that they are focusing on a new strategy.

 

Move to 10 pm ET on Weekdays?

 

Instead of buying ad-space during the game, they are investing on online ads. They want to focus on the younger demographic with social networking sites like Facebook and Twitter. Pepsi has also invested on interactive campaigns online, which will get people involved they say. But will this new strategy work?

 

Coke-Cola says “Yes!”

 

Advertising experts say that pulling out of the Super Bowl is a big risk, but with Pepsi being #2 in the soft-drink market, they can afford to gamble. With online marketing relatively cheaper, and reaches a wider audience, this could very well be the future of advertising.

 

Who knows, The Super Bowl ads on TV might be disappearing in the next few years.

 

Just like Half-Time Show Performers under 60 years old

(Thank You Janet Jackson!)

 

For STU Journalism, we send it back to Basement Tapes.